RANCANGAN STRATEGI KOMUNIKASI PEMASARAN UNTUK MEMBANGUN EKUITAS MEREK DARI SISI PENJUAL BLANJA.COM
Blanja.com is a C2C (consumer-to-consumer) e-commerce based in Indonesia. Being a new <br /> <br /> player in e-commerce industry, Blanja.com is rated as a lower-growth e-commerce compared <br /> <br /> to its competitors. This low level of growth is driven mainly by the sell...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28359 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |