ANALYZING FACTORS INFLUENCING CONSUMERSâ INTENTION TO SHOP AT BLANJA.COM USING A MODIFIED UTAUT 2 MODEL
In 2018, Indonesia becomes the fastest e-commerce growth country in the world. The growth attracts many e-commerce players to conduct their businesses in Indonesia including Tokopedia, Shopee, Bukalapak, Lazada, Blanja.com and others. Not surprisingly, the competition among e-commerce players become...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46251 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |