KEY FACTORS INFLUENCING BEHAVIORAL INTENTION TO ADOPT CRYPTOCURRENCY: INTEGRATING THE UTAUT MODEL WITH THE MODERATING ROLE OF FINANCIAL LITERACY
The advancement of information and communication technology has significantly transformed various aspects of human life, including the financial sector. Cryptocurrency, which began with Bitcoin in 2008, has emerged as a new player in global finance. In Indonesia, interest in cryptocurrency is increa...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/85706 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |