PROPOSED CUSTOMER LOYALTY STRATEGY BY INCREASING CUSTOMER ENGAGEMENT AND TRUST : CASE STUDY OF MKS SHOES
Creative industry is buffer of Indonesia's economy and contributor to the country's GDP. In 2018 the footwear creative industry in Indonesia succeeded in producing 1.41 billion pairs of shoes or contributed 4.6 percent of total world shoe production. MKS Shoes is one of local footwear br...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53057 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |