PERSONALIZATION OF BNI MOBILE BANKING TO INCREASE CUSTOMER EXPERIENCE

The financial institution in Indonesia is facing several challenges regarding the digital era. The financial institution must be able to compete with the business model and services that are carried out by fintech startups by implement more agile automation and operational efficiency, as well as dev...

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Bibliographic Details
Main Author: Shabrina, Tia
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/51322
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Institution: Institut Teknologi Bandung
Language: Indonesia