PROPOSED MARKETING STRATEGY TO INCREASE TAPLUS MUDA CUSTOMER (CASE STUDY: BANK BNI GANESHA BRANCH)
BNI Taplus Muda is a digital savings product intended for Indonesian young people ranging from the age of 17 years to 35 years, launched in 2012. Since June 2019, Taplus Muda can be opened digitally through BNI mobile banking, transactions without a passbook and equipped with an electronic channel....
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/45889 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |