PROPOSED MARKETING STRATEGIES FOR CV. GANESHA SORA TO INCREASE BRAND AWARENESS AND SALES

MSMEs are the most important pillars in the Indonesian economy their contribution to GDP is 61.07% or worth 8,573.89 trillion rupiah. One of the MSMEs that is quite developed is the MSME engaged in the food processing industry. Food processing industry is supported by the presence of dairy products...

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Bibliographic Details
Main Author: Christian Rinaldi, Stefanus
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/70877
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Institution: Institut Teknologi Bandung
Language: Indonesia