EVALUATION STATE OWNED BANK STRATEGY TO COPE WITH DISRUPTION IN DIGITAL BANKING INDUSTRY (CASE: PT. BANK MANDIRI AND BANK BNI, TBK)
Business digitalization is changing the competitive landscape in many industries. Digitally savvy customers are demanding more while threats of digital disruptions from new entrants are rising. This study describes how Bank Mandiri and Bank BNI, as a state owned banks with multi channel segment, res...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46429 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |