ANALYSIS OF DIGITAL BANKING CUSTOMER ACCEPTANCE AT PT. BANK OCBC NISP, TBK.

Bank OCBC NISP as one of the largest banks in Indonesia is currently focusing on developing digital banking services, especially in the face of the COVID-19 pandemic, where there is a shift in consumer behaviour in banking transactions. Based on Bank OCBC's internal data, only 45% of customers...

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Bibliographic Details
Main Author: Khairul Muhshi, Fauzan
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/57885
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Institution: Institut Teknologi Bandung
Language: Indonesia