PROPOSED MARKETING STRATEGIES OF STREAMING VIDEO SERVICES MAXSTREAM APPLICATION TO INCREASE MONTHLY ACTIVE USERS THROUGH CUSTOMER ACQUISITION AND CUSTOMER RETENTION IN PANDEMIC
In today’s digital era, technological developments are very fast to assist humans in carrying out all activities. In fact, internet users in Indonesia reach 64.8% and become the 5 iv th country with the most internet consuming activities. The most devices to access internet are using smar...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53088 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |