DEVELOPING MARKETING STRATEGY INITIATIVES TO ENHANCE CUSTOMER ACQUISITION AND CUSTOMER RETENTION FOR MEDTECH STARTUP (CASE STUDY: RILIV)
This thesis examines the obstacles Riliv, a prominent Indonesian mental health service application, confronted in terms of customer acquisition and retention. Riliv must identify the factors that influence and enhance user acquisition and retention among non-users, current users, and former users, a...
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/77228 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |