DEVELOPING MARKETING STRATEGY INITIATIVES TO ENHANCE CUSTOMER ACQUISITION AND CUSTOMER RETENTION FOR MEDTECH STARTUP (CASE STUDY: RILIV)

This thesis examines the obstacles Riliv, a prominent Indonesian mental health service application, confronted in terms of customer acquisition and retention. Riliv must identify the factors that influence and enhance user acquisition and retention among non-users, current users, and former users, a...

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Bibliographic Details
Main Author: Inas, Salma
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/77228
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Institution: Institut Teknologi Bandung
Language: Indonesia