DEVELOPING MARKETING STRATEGY INITIATIVES TO ENHANCE CUSTOMER ACQUISITION AND CUSTOMER RETENTION FOR MEDTECH STARTUP (CASE STUDY: RILIV)

DEVELOPING MARKETING STRATEGY INITIATIVES TO ENHANCE CUSTOMER ACQUISITION AND CUSTOMER RETENTION FOR MEDTECH STARTUP (CASE STUDY: RILIV)

This thesis examines the obstacles Riliv, a prominent Indonesian mental health service application, confronted in terms of customer acquisition and retention. Riliv must identify the factors that influence and enhance user acquisition and retention among non-users, current users, and former users, a...

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Bibliographic Details
Main Author:	Inas, Salma
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/77228
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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