SAATOâS APPAREL GREEN MARKETING STRATEGY FOR CONSCIOUS CUSTOMER IN INDONESIA URBAN AREA
The echo of environment damage has driven ethical concept to spread rapidly among society in global. As fashion industry one of most polluted industry, the industry gets considerable attentions to be more applying ethical concept. Under this phenomenon, Green marketing is one of concept that emerge...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46193 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |