SAATOâ€™S APPAREL GREEN MARKETING STRATEGY FOR CONSCIOUS CUSTOMER IN INDONESIA URBAN AREA

SAATOâS APPAREL GREEN MARKETING STRATEGY FOR CONSCIOUS CUSTOMER IN INDONESIA URBAN AREA

The echo of environment damage has driven ethical concept to spread rapidly among society in global. As fashion industry one of most polluted industry, the industry gets considerable attentions to be more applying ethical concept. Under this phenomenon, Green marketing is one of concept that emerge...

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Bibliographic Details
Main Author:	Dewi umiasih, Sita
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/46193
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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