PROPOSED MARKETING STRATEGY FOR GREEN BUSINESS IN BANDUNG (CASE STUDY: BIYA PROJECT)
This research study delves into the development of a marketing strategy for the Biya Project, an environmentally conscious enterprise in Bandung, Indonesia. The study employs various strategic analysis tools and frameworks, including the business model canvas, value proposition canvas, SWOT analysis...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79925 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |