PROPOSED MARKETING STRATEGY FOR GREEN BUSINESS IN BANDUNG (CASE STUDY: BIYA PROJECT)

PROPOSED MARKETING STRATEGY FOR GREEN BUSINESS IN BANDUNG (CASE STUDY: BIYA PROJECT)

This research study delves into the development of a marketing strategy for the Biya Project, an environmentally conscious enterprise in Bandung, Indonesia. The study employs various strategic analysis tools and frameworks, including the business model canvas, value proposition canvas, SWOT analysis...

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Bibliographic Details
Main Author:	Qinanti, Rizqyani
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/79925
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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