PROPOSED MARKETING STRATEGY FOR KAI ACCESS APPLICATION (CASE STUDY IN BANDUNG)
PT. Kereta Api Indonesia (Persero) released an official application called KAI Access, where there are several products and features that are only available in the KAI Access application. However, the sale of train tickets in the KAI Access application is under other online travel agent applications...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41411 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |