PROPOSED MARKETING COMMUNICATION FOR KAI ACCESS APPLICATION BASED ON CONSUMER PRODUCT KNOWLEDGE
Transportation business in Indonesia varies from land, air, sea transportation. Land transportation, especially railways in Indonesia, is still dominated by state companies such as PT. KAI (Persero), because the company has duties and rules from the government that require providing transportati...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53085 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |