PROPOSED MARKETING STRATEGY FOR CHOCOTEA DRINK BASED ON STUDY OF CONSUMER BEHAVIOR TOWARDS A HOME-MADE READY-TO-DRINK PRODUCT
The economy growth especially in the food and beverage industry had triggered the emergence of new business in this sector. Chocotea Drink was also invented to capture those potential market size and opportunity, offering its value as a chocolate and tea based drink which has a unique and refreshing...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/37834 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |