PROPOSED MARKETING STRATEGY FOR START-UP BUSINESS : A CASE STUDY OF STAY DRINKS
Food and beverages industry, especially beverages business utilize water as the main raw material. The market for beverages in Indonesia can be divided into non-alcoholic and alcoholic beverages. Tea beverage dominate retail sales of non-alcoholic beverages in Indonesia in terms of volume, with 2.26...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38721 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |