PROPOSED MARKETING COMMUNICATION STRATEGY TO ATTRACT AND PROMOTE HEALTHY PRODUCTS FOR âTOOMATâ
The contribution of food and beverage industry to the national GDP was 6.21%. It becomes good opportunity for F&B industry in Indonesia. Toomat is one of the smallmedium enterprises that was initially engaged in healthy drinks, by making of a ColdPressed Juice. In its development, Toomat...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41122 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |