PROPOSED MARKETING STRATEGY TO IMPROVE ATTRACTIVENESS AND TO COMPETE WITH THE COMPETITOR FOR SARINAH SPECIALTY STORE
Sarinah Specialty Store operates within the Sarinah Department Store, which is PT Sarinah, a subsidiary of the State-Owned Enterprise (BUMN) whose ownership is held by PT Aviasi Wisata Indonesia (Persero) and the Republic of Indonesia. Sarinah is Indonesia's first modern department store and ha...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80815 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |