PROPOSED VALUE ADDED AND MARKETING STRATEGY FOR INDONESIAN SPECIALTY COFFEE
Indonesia is the number 4 coffee producing country in the world. In fact, Indonesia is now the second largest exporter of Arabica specialty coffee in the world. However, the level of coffee consumption in Indonesia is still low at 1.34 kg per capita and Indonesia's specialty coffee consumption...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38568 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |