PROPOSED MARKETING STRATEGY TO IMPROVE ATTRACTIVENESS AND TO COMPETE WITH THE COMPETITOR FOR SARINAH SPECIALTY STORE

PROPOSED MARKETING STRATEGY TO IMPROVE ATTRACTIVENESS AND TO COMPETE WITH THE COMPETITOR FOR SARINAH SPECIALTY STORE

Sarinah Specialty Store operates within the Sarinah Department Store, which is PT Sarinah, a subsidiary of the State-Owned Enterprise (BUMN) whose ownership is held by PT Aviasi Wisata Indonesia (Persero) and the Republic of Indonesia. Sarinah is Indonesia's first modern department store and ha...

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Bibliographic Details
Main Author:	Alifiando Addikara, Muhammad
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/80815
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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