PROPOSED MARKETING STRATEGY FOR FASHION BUSINESS USING TOWS MATRIX (CASE STUDY: WOODBUTTON)
The creative economy is expected to become a new economic driver. Creative Economy Agency (BEKRAF) forecasts that Indonesia’s creative industry’s growth will reach new heights in 2018. Fashion industry is one of the contributors in Indonesian creative economy, followed by culinary and crafting. Crea...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/33556 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |