PROPOSED MARKETING STRATEGY FOR FASHION BUSINESS USING TOWS MATRIX (CASE STUDY: WOODBUTTON)

PROPOSED MARKETING STRATEGY FOR FASHION BUSINESS USING TOWS MATRIX (CASE STUDY: WOODBUTTON)

The creative economy is expected to become a new economic driver. Creative Economy Agency (BEKRAF) forecasts that Indonesia’s creative industry’s growth will reach new heights in 2018. Fashion industry is one of the contributors in Indonesian creative economy, followed by culinary and crafting. Crea...

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Bibliographic Details
Main Author:	Dwi Anggara, Arief
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/33556
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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