PROPOSED MARKETING STRATEGY TO RAISE BRAND AWARENESS FOR NEW FASHION COMPANY (A CASE STUDY OF KAMMA BRAND)
Kamma is a new brand that established in 2019, that focusing on leather products such as bag, for male and female. The leather market in Indonesia is still large and high demand. As the brand has not yet had a good conceptualization, the promotion was only from word of mouth. It is why the brand...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41218 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |