PROPOSED MARKETING STRATEGY FOR SAB DESIGN FIRM TO RAISE BRAND AWARENESS IN JAKARTA
SAB is established in the early 2016 as an interior design firm. Then in 2017 SAB start taking architectural service too. As a newcomer in design industry, SAB faced many problem such as competitors that have been existed before SAB established, low awareness of the brand, and lack of marketing camp...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/33594 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |