PROPOSED BRAND ACTIVATION STRATEGY FOR A NEW WOMEN’S FASHION BUSINESS (Case Study : Aubre and Liesse)

PROPOSED BRAND ACTIVATION STRATEGY FOR A NEW WOMEN’S FASHION BUSINESS (Case Study : Aubre and Liesse)

Since 2010 many local fashion brands have been established in Indonesia. The great demand and opportunity of fashion products and businesses create a high-level competition that the fashion industry has become a “red ocean”. In 2016 there were 1,230,988 fashion companies (BEKRAF, 2017) and the main...

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Bibliographic Details
Main Author: Rustine, Mira
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/40077
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/40077

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