PROPOSED BRAND ACTIVATION STRATEGY FOR A NEW WOMENâS FASHION BUSINESS (Case Study : Aubre and Liesse)

Since 2010 many local fashion brands have been established in Indonesia. The great demand and opportunity of fashion products and businesses create a high-level competition that the fashion industry has become a “red ocean”. In 2016 there were 1,230,988 fashion companies (BEKRAF, 2017) and the main...

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Bibliographic Details
Main Author:	Rustine, Mira
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/40077
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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