BRAND PERSONALITY DEVELOPMENT AS PIVOTING MARKETING STRATEGY FOR MODEST FASHION LABEL ODESTY
wear in urban and street style yet still highlight the concept of modesty itself. Over the years, modest fashion presents in a more conservative way of styling that women must be elegant, feminine, and wearing bright color. Odesty attempts to break the stereotype unless to bring strong courage and...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/45875 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |