MARKETING STRATEGIES TO INTRODUCE AND IMPLEMENT HALAL FASHION TO YOUNG MUSLIM WOMEN IN INDONESIA: STUDY OF SHADARA MODEST WEAR
Muslim fashion is becoming increasingly popular in Indonesia, but there has only been one Muslim fashion brand has received MUI halal certification since 2016. This is contrary to the fact that Indonesia is a country with the largest Muslim population in the world, but the halal fashion business...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/62811 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |