MARKETING STRATEGIES TO INTRODUCE AND IMPLEMENT HALAL FASHION TO YOUNG MUSLIM WOMEN IN INDONESIA: STUDY OF SHADARA MODEST WEAR

MARKETING STRATEGIES TO INTRODUCE AND IMPLEMENT HALAL FASHION TO YOUNG MUSLIM WOMEN IN INDONESIA: STUDY OF SHADARA MODEST WEAR

Muslim fashion is becoming increasingly popular in Indonesia, but there has only been one Muslim fashion brand has received MUI halal certification since 2016. This is contrary to the fact that Indonesia is a country with the largest Muslim population in the world, but the halal fashion business...

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Bibliographic Details
Main Author:	Muthie Shafira, Hanna
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/62811
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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