INTEGRATING SUSTAINABILITY VALUE OF NANO HALAL SOAP THROUGH BRAND IDENTITY AND GREEN MARKETING
Indonesia is a country with the largest Muslim population. Thus, halal product would have a lot of potential buyers. Indonesia is planning to focus on halal products to increase the economy. SMEs seen as one of the key factors of this strategy. As the green lifestyle and positive attitude towards...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63898 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |