INTEGRATING SUSTAINABILITY VALUE OF NANO HALAL SOAP THROUGH BRAND IDENTITY AND GREEN MARKETING

Indonesia is a country with the largest Muslim population. Thus, halal product would have a lot of potential buyers. Indonesia is planning to focus on halal products to increase the economy. SMEs seen as one of the key factors of this strategy. As the green lifestyle and positive attitude towards...

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Bibliographic Details
Main Author:	Melani Aldina Wijaya, Rani
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/63898
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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