INTEGRATED MARKETING COMMUNICATION STRATEGY FOR NAJIS CLEANING SOAP: A CASE STUDY OF SABUN PENSUCI RUMAH INOVASI NATURA
MSMEs face numerous challenges due to the pandemic COVID-19, including operation constraints, revenue decline, and workforce reduction. To recover from this condition, MSMEs must be aware of market opportunities and offer products that the consumers need. In Indonesia, where there is a large Musl...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64542 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |