PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO ENHANCE BRAND AWARENESS FOR PT. SVARA INOVASI INDONESIA CASE STUDY: AUDIO STREAMING SERVICE SVARA ONLINE APP
Digital transformation brings changes to human habits in carrying out daily activities. This is triggered by the rapid development of the internet as a technology that is currently a necessity for many people. Realizing this, the implementation of the use of the internet has begun to cover many a...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/69460 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |