PROPOSING STRATEGY TO INCREASE USER NUMBER THROUGH BRAND ADVOCACY: A CASE STUDY OF AUDIO STREAMING PLATFORM SVARA
Conventional radio listeners continue to decline, this decline is due to a change in the habits of the people who used to listen to conventional radio become digital audio listeners. SVARA is a Start-up that provides audio streaming platform services, which provides streaming radio, music and podcas...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46194 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |