PROPOSING STRATEGY TO INCREASE USER NUMBER THROUGH BRAND ADVOCACY: A CASE STUDY OF AUDIO STREAMING PLATFORM SVARA

Conventional radio listeners continue to decline, this decline is due to a change in the habits of the people who used to listen to conventional radio become digital audio listeners. SVARA is a Start-up that provides audio streaming platform services, which provides streaming radio, music and podcas...

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Bibliographic Details
Main Author:	Ramdani, Ryan
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/46194
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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