ROPOSED MARKETING STRATEGY TO INCREASE THE NUMBER OF QPOSIN AJA USERS IN THE NEW NORMAL ERA
The surge of e-commerce activities caused by the COVID-19 pandemic, along with Indonesia’s continuous push towards the digital economy, has created high demands for digital-based courier services. It is a perfect moment for PT Pos Indonesia, one of the oldest players in the courier service indust...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57201 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |