ROPOSED MARKETING STRATEGY TO INCREASE THE NUMBER OF QPOSIN AJA USERS IN THE NEW NORMAL ERA

ROPOSED MARKETING STRATEGY TO INCREASE THE NUMBER OF QPOSIN AJA USERS IN THE NEW NORMAL ERA

The surge of e-commerce activities caused by the COVID-19 pandemic, along with Indonesia’s continuous push towards the digital economy, has created high demands for digital-based courier services. It is a perfect moment for PT Pos Indonesia, one of the oldest players in the courier service indust...

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Bibliographic Details
Main Author:	Abdillah Hanifa, Salman
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/57201
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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