PROPOSED MARKETING STRATEGY FOR PT. KERETA API INDONESIA (PERSERO) TO INCREASE THE NUMBER OF PASSENGERS (CASE STUDY IN BANDUNG OPERATING AREA)
PT. Kereta Api Indonesia (Persero) or known as KAI is a State-Owned Enterprise of Indonesia with the obligation of organizing transportation that prioritizes passenger comfort, safety, and security. KAI is the only train transportation service in Indonesia, so it has a strong advantage over other mo...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/67979 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |