PROPOSED MARKETING PLAN FOR INCREASING PASSENGER LOAD FACTOR OF NAM AIR BANDUNG-SURABAYA ROUTE
In the past five years, domestic passengers have increased by 17%. The increasing number of domestic passengers has encouraged all airlines to expand market share by opening routes in the regional region. Bandung is one of the potential areas for domestic flights, so Nam Air is interested in open...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41470 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |