PROPOSED MARKETING STRATEGY TO INCREASE INTENTION TO USE DURING COVID-19 PANDEMIC AT PT KERETA API INDONESIA (BANDUNG – YOGYAKARTA ROUTE)

PROPOSED MARKETING STRATEGY TO INCREASE INTENTION TO USE DURING COVID-19 PANDEMIC AT PT KERETA API INDONESIA (BANDUNG – YOGYAKARTA ROUTE)

PT Kereta Api Indonesia (Persero) is a state-owned company engaged in the transportation sector, especially trains in Indonesia. In 2020, the Covid-19 pandemic occurred in Indonesia and resulted in train tickets sales of Bandung – Yogyakarta route, and the opposite route significantly decreased....

Full description

Saved in:
Bibliographic Details
Main Author: Dinar Kusumadewi, Rizky
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/68095
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/68095

Similar Items