PROPOSED MARKETING STRATEGY TO INCREASE INTENTION TO USE DURING COVID-19 PANDEMIC AT PT KERETA API INDONESIA (BANDUNG â€“ YOGYAKARTA ROUTE)

PROPOSED MARKETING STRATEGY TO INCREASE INTENTION TO USE DURING COVID-19 PANDEMIC AT PT KERETA API INDONESIA (BANDUNG â YOGYAKARTA ROUTE)

PT Kereta Api Indonesia (Persero) is a state-owned company engaged in the transportation sector, especially trains in Indonesia. In 2020, the Covid-19 pandemic occurred in Indonesia and resulted in train tickets sales of Bandung – Yogyakarta route, and the opposite route significantly decreased....

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Bibliographic Details
Main Author:	Dinar Kusumadewi, Rizky
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/68095
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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