PROPOSED MARKETING STRATEGY FOR PT. KERETA API INDONESIA (PERSERO) TO INCREASE THE NUMBER OF PASSENGERS (CASE STUDY IN BANDUNG OPERATING AREA)

PROPOSED MARKETING STRATEGY FOR PT. KERETA API INDONESIA (PERSERO) TO INCREASE THE NUMBER OF PASSENGERS (CASE STUDY IN BANDUNG OPERATING AREA)

PT. Kereta Api Indonesia (Persero) or known as KAI is a State-Owned Enterprise of Indonesia with the obligation of organizing transportation that prioritizes passenger comfort, safety, and security. KAI is the only train transportation service in Indonesia, so it has a strong advantage over other mo...

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Bibliographic Details
Main Author:	Ghani Faturrahman, Rizqi
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/67979
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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