THE IMPLEMENTATION OF NEW WAVE MARKETING STRATEGY TO INCREASE SALES OF BUANA BATIK
Fashion industry is considered to be a very fast-moving and competitive industry, with hundreds of thousands of businesses exists in the market already, it causes a tight competition for the industry. In the batik segmentation itself, it already has a high number of competitors. Buana Batik is a bat...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46502 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |