ROPOSED DIGITAL MARKETING STRATEGY TO CREATING BRAND AWARENESS FOR NEW BRAND ESTABLISHMENT (CASE STUDY : YUGEN)
The Indonesian Creative Economy has good potential with extraordinary economic value, this economic growth is supported by the increasing number of companies from various industrial sectors. This can be seen from the data from the Indonesian Creative Agency (BEKRAF), it is noted that the fashion...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53079 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |