SHARPENING SOCIAL VALUES FOR THE BRANDING STRATEGY OF A SOCIAL BUSINESS STARTUP (CASE STUDY OF AILIV)
Ailiv, a preventive health startup guided by the vision of "Quality of Life for All," aspires to extend its mission beyond its current customer base to impact a broader community positively. Therefore, this research seeks to expand Ailiv's social values and establish brand communic...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81908 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |