BUSINESS STRATEGY AND PRODUCT DEVELOPMENT USING LEAN STARTUP FOR FASHION BUSINESS (CASE STUDY: HYJK)
The fashion business has become the number one purchase in Indonesian e-commerce. The number of fashion or clothing purchases shows 48% of the population of online shoppers in 2018. From this development, it can be seen that the fashion business has a high demand rate. HYJK is a fashion business in...
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/45581 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |