BUSINESS STRATEGY AND PRODUCT DEVELOPMENT USING LEAN STARTUP FOR FASHION BUSINESS (CASE STUDY: HYJK)

The fashion business has become the number one purchase in Indonesian e-commerce. The number of fashion or clothing purchases shows 48% of the population of online shoppers in 2018. From this development, it can be seen that the fashion business has a high demand rate. HYJK is a fashion business in...

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Bibliographic Details
Main Author: Fathoni, Alvian
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/45581
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Institution: Institut Teknologi Bandung
Language: Indonesia